The 5G ESSENCE project released its Business Model White Paper. The purpose of this White Paper is to provide an overview of the 5G ESSENCE market analysis and potential business model.
The document presents a SWOT analysis for the entire project, while the market analysis and the business model has been customized for each use case.
In each specific use case (UC1: stadium scenario – UC2: Public Safety scenario, UC3: IFEC scenario), there is the presentation of the product or service description, a macro- and a micro-economic business environment analysis, as well as the value creation and business strategy adoption to be considered for successful market launch, from which we can define the respective business model.
Following to this analysis, the document also provides a summary of the investment evaluation that was conducted to assess the financial viability of each of the products-services on real-world scenarios, through deducing a cost estimation plan of the CAPEX and the OPEX versus the sales forecasts on the basis of EU market specific criteria, taking into consideration the Net Present Value, the Internal Rate of Return and the Pay Back period.
Read more here.